Statistics for Tue 13 Aug 1996 through Sun 25 Aug 1996, last processed: Sun, 25 Aug 1996 15:51:35 For more information on the format of this report, see its on-line documentation.

Customer: Jones Company


Package: General Rotation

Advertisement: Hight Impact Advertisements

[1,667 ad insertions per day]

Date Inserts Insert pct. Ads Served Serve pct. Clicks Click pct.
=Click =Serve =Insert
Tu 13 Aug 2,955 177.3% 2,955 100.0% 258 8.7%
We 14 Aug 2,909 174.5% 2,909 100.0% 133 4.6%
Th 15 Aug 2,584 155.0% 2,584 100.0% 127 4.9%
Fr 16 Aug 2,181 130.8% 2,181 100.0% 122 5.6%
Sa 17 Aug 2,023 121.4% 2,023 100.0% 80 4.0%
Su 18 Aug 2,101 126.0% 2,101 100.0% 126 6.0%
Mo 19 Aug 2,979 178.7% 2,979 100.0% 150 5.0%
Tu 20 Aug 2,973 178.3% 2,973 100.0% 128 4.3%
We 21 Aug 2,979 178.7% 2,979 100.0% 155 5.2%
Th 22 Aug 2,642 158.5% 2,642 100.0% 112 4.2%
Fr 23 Aug 2,712 162.7% 2,712 100.0% 109 4.0%
Sa 24 Aug 1,926 115.5% 1,926 100.0% 63 3.3%
Su 25 Aug 1,131 67.8% 1,131 100.0% 34 3.0%

Total 32,095 148.1% 32,095 100.0% 1,597 5.0%